Where is the value in your network?.

It’s no big news that Facebook, LinkedIn and Twitter dominate the social networking space. With a combined 3 billion users in 2016, seemingly everyone is connected. Ever met someone new in person, and after adding them on Facebook you realise you have a friend in common? Research says that, on average, each user is connected to every other user by an average of three and a half other people.

These numbers are exciting, but they create a great challenge. When it’s possible to link with everyone else, there is certainly a large quantity of connections, but it becomes increasingly difficult to identify where the quality in those connections lies.

A numbers game

From how many of those 500 Facebook friends do you receive updates - and from how many are you happy to hear updates? How many of those posted LinkedIn articles do you see - and how many do you want to continue reading? How many of those beach vacation pictures do you see – and how many can you endure?

These are key questions big internet giants ask themselves to identify quality content for their users, and they have a vested interest in finding answers: by presenting you with more relevant content, you are more likely to continue using their service, which ultimately grows user base, attention and revenue.

These companies have made great steps towards finding answers. They mostly started out with uninformed presentations of articles/posts/advertisements etc. and are progressively using machine intelligence to make more educated guesses about people’s interests. They will show you content based on the profile they have built around your clicking behaviour on their site, and increasingly use information from other services (hello Google!) to get a more holistic idea of who you are and what you may be interested in.

Searching for quality

But while clicking behaviour can certainly reveal interesting trends, does it really capture what you are interested in at the moment? It can probably lift your mood with pictures of puppies, but can it adapt? Do you want to see puppy pictures all the time (granted, maybe you do)? Perhaps you want to learn new things. Perhaps you want to spend more time in person with people? Perhaps you want a phone call, and not a like or a comment.

Can they know what you are truly thinking?

Based off purely clicking behaviour, they probably cannot. Combining information from different sources, they should get a clearer picture at least. But the truth remains: We don’t know the answers. In fact, nobody knows for certain, and probably nobody will for some time.

Your network is valuable

But don’t worry, we are not another company that wants to reinvent Facebook. Not at all. We are a company that encourages you to look at your social networking connections in a different way and create value doing so. We ask you to tap into your network, to see past what Facebook & Co. suggest you should see/like/comment on, and we reward you for referring and endorsing those people you identify as being capable for our roles.

“[…] by giving your time and expertise and sharing them freely, the pie gets bigger for everyone.” - Keith Ferrazzi, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

You help your connection get a new job, you boost your own earnings, and our clients benefit from a higher quality candidate.

So, never eat alone. Help out a friend. Circulate that goodwill through your network and get more out of your social networking than just likes, because there is more value in your network than you may be aware of.

Stay tuned for our next updates!

Alex Odwell

Managing Director